We diagnose. Old vendors bill.

Our free sponsorship audit shows what your partnerships are missing — activation that should exist, ROI that should be measured, and properties that should be sponsored.

  • Pick your nightmare below — each one jumps straight to the fix.
  • Every number is 2026 India research — activation costs, celebrity fees, and management rates.

Drag the slider. See your sponsorship cost.

Market rates on the left, our break-price on the right. No sales call needed.

What is your budget?

Sponsorship costs scale with property and activation. Drag to see your range.

Activation: ₹2L-₹1Cr+. Management: 15-25% of spend. +18% GST.

Pick your sponsorship type

Different types, different pricing. Toggle to compare.

Full service includes strategy, negotiation, activation, and ROI measurement.

Activate. Don't just associate.

On-ground, digital, broadcast, and community activation — 70% of sponsorship value comes from activation, not passive branding.

  • Basic from ₹2L: single-channel activation campaign.
  • Mid-Level from ₹10L: multi-channel, content, PR, digital.
  • Premium from ₹20L: national campaign with full amplification.
  • Management Fee: 15-25% of total activation spend.
{
  "brand_lift": "+18%",
  "leads": "2,400",
  "roi": "3.2x"
}

Shared audiences. Shared costs.

Co-marketing, co-branding, and strategic alliances — partnerships where both brands invest and both benefit.

  • Strategy from ₹3L: partnership ecosystem design.
  • Co-Marketing from ₹2L: joint campaigns, shared audiences.
  • Management from ₹1L/mo: ongoing partnership portfolio.
  • Analytics from ₹50K/mo: ROI measurement and optimization.

Ambassadors that drive revenue.

End-to-end ambassador management — sourcing, negotiation, contract, content, PR, and events — measured on pipeline, not just posts.

  • Management from ₹50K/mo: ambassador programme management.
  • Sourcing from ₹5L: celebrity sourcing and negotiation.
  • Content: deliverables, usage rights, exclusivity.
  • ROI Tracking: pipeline, brand lift, media value.

What to sponsor. What to pay.

Property selection, tier architecture, valuation, and activation — sports sponsorship strategy that survives CFO scrutiny.

  • Valuation from ₹1.5L: what to sponsor, what to skip, what to pay.
  • Strategy: 3-5 year sponsorship roadmap.
  • Properties: IPL, PKL, ISL, state leagues, corporate tournaments.
  • Activation: on-ground, digital, broadcast, community.
Check sponsorship costs ↑
0K CrIndia sports marketing by 2029
0K CrCelebrity endorsement revenue
0%Value from activation
0%Cheaper than US/UK

Start with activation. Graduate to partnerships.

Everyone starts with one activation. Move to partnerships when audiences compound. All +18% GST.

Activate

Single sponsorship activation.

₹2,00,000 from

₹10,00,000 market

Save 80% vs floor
  • Single-channel activation
  • Content production
  • On-ground execution
  • ROI report

Dominate

Full sponsorship + partnership.

₹10,00,000 from

₹40,00,000 market

Save 75% vs floor
  • Strategy + valuation
  • Multi-property portfolio
  • Full activation
  • ROI measurement

Us vs the street, side by side.

Typical India 2026 street ranges on the left. Our sponsorship costs on the right.

Service Street price helloWorld Timeline
Activation campaign (basic)₹2-10 lakh₹2,00,0002-4 weeks
Activation campaign (mid)₹10-20 lakh₹10,00,0004-8 weeks
Partnership strategy₹3-15 lakh₹3,00,0004-8 weeks
Co-marketing campaign₹2-20 lakh₹2,00,0004-8 weeks
Ambassador management (monthly)₹50K-5L₹50,000Monthly
Sponsorship valuation₹1.5-5 lakh₹1,50,0002-4 weeks
Partnership management (monthly)₹1-10 lakh₹1,00,000Monthly

All prices exclusive of 18% GST. Agency management fees: 15-25% of total spend.

Straight answers

Sports sponsorship cost?

IPL ₹500Cr/yr, franchise ₹30-75Cr, PKL ₹30-50Cr, ISL ₹15-25Cr. Small brands from ₹3-10L.

Activation cost?

Basic ₹2-10L, mid ₹10-20L, premium ₹20L-₹1Cr+. Management 15-25%.

Celebrity endorsement cost?

A-List ₹5-15Cr/yr, rising ₹2-5Cr, cricketers ₹7-12Cr. Per-post ₹1-5L.

Partnership management cost?

Strategy ₹3-15L, co-marketing ₹2-20L, retainer ₹1-10L/mo.

Sponsorship vs partnership?

Sponsorship: one-way, pay for reach. Partnership: two-way, shared audiences and costs.

How do I measure sponsorship ROI?

Brand lift, media value, engagement, leads, sales attribution, cost per impression.

Sponsor or build partnerships?

Sponsorship for awareness. Partnerships for depth. Start with sponsorship, build partnerships.

How long does activation take?

Basic 2-4 weeks, mid 4-8 weeks, premium 8-16 weeks, multi-city 12-24 weeks.

Every sponsorship discipline, one team.

The 4 stories above are entry points. Below is everything we actually run — hover any tile to flip it for pricing.

🏷️

Activation

On-ground, digital, broadcast, community, VIP, content.

On-groundDigitalBroadcast
🤝

Partnerships

Co-marketing, co-branding, alliances, data sharing, revenue share.

Co-marketingCo-brandingAlliances
⭐

Celebrity

Ambassadors, endorsements, influencers, athletes, virtual.

AmbassadorsInfluencersAthletes
🏏

Sports

Strategy, valuation, properties, fan engagement, esports.

StrategyValuationEsports
🎪

Events

Event sponsorship, media partnerships, OTT, podcast, music.

EventsMediaOTT
📊

Analytics

ROI measurement, brand lift, media value, attribution.

ROIBrand LiftAttribution
🤖

AI-Powered

Audience matching, partnership analytics, performance prediction.

MatchingAnalyticsPrediction
📋

Not sure where you fit?

Tell us the symptom. The free sponsorship audit maps it in 48 hours.

Free Audit48 hrs

Get the sponsorship audit free.

A 20-point check across activation gaps, partnership opportunities, valuation accuracy, and ROI measurement. Market rate for a sponsorship audit is ₹50K+ — yours free within 48 hours.

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