We diagnose. Old vendors bill.

Our free research audit shows what your decisions are missing — data that should exist, panels that should be active, and insights that should be driving strategy.

  • Pick your nightmare below — each one jumps straight to the fix.
  • Every number is 2026 India research — per-response costs, session fees, and timelines.

Drag the slider. See your research cost.

Market per-response costs on the left, our break-price on the right. No sales call needed.

How many responses?

Per-response costs scale with method and tier. Drag to see your budget.

Market: ₹150–₹900/response. We start at ₹150/response for online surveys. +18% GST.

Pick your method

Different methods, different pricing. Toggle to compare.

AI-moderated research delivers 90-95% of human quality at 50-70% lower cost.

Numbers you can take to the bank.

Online surveys, phone interviews, face-to-face fieldwork, and large-scale national studies — designed, fielded, cleaned, and reported.

  • Online Surveys from ₹150/response: CAWI, 500-1,000+ responses.
  • Phone (CATI) from ₹250/response: Tier-2/3 reach, vernacular.
  • Face-to-Face (CAPI) from ₹400/response: Rural, hard-to-reach segments.
  • Tracking Studies: Quarterly brand health monitoring.

The "why" behind the numbers.

Focus groups, in-depth interviews, ethnography, and online communities — moderated by experienced researchers who speak your market's language.

  • Focus Groups from ₹1L/session: 6-8 participants, 90 minutes, moderated.
  • IDIs from ₹10K/respondent: 45-90 minutes, in-depth exploration.
  • AI-Moderated from ₹1.5L: 50-200 interviews in days, not weeks.
  • Online Communities: Ongoing panels for co-creation and feedback.
{
  "insights": "decision-ready",
  "turnaround": "48 hrs",
  "languages": "8+"
}

Insights in 48 hours. Not 4 weeks.

AI-moderated interviews, automated data cleaning, real-time dashboards, and predictive analytics — AI handles volume, humans handle judgment.

  • AI Interviews from ₹1.5L: 50-200 sessions, AI moderation, human synthesis.
  • Real-Time Dashboards: Live data monitoring with AI-generated insights.
  • Predictive Analytics: Churn, demand, and market forecasting.
  • Voice AI Surveys: ₹3.40-₹6.60/call, 32-45% completion rates.

Listen. Act. Close the loop.

NPS, CSAT, and CES programs that don't just measure — they trigger action. Every negative signal gets a follow-up within hours, not weeks.

  • NPS/CSAT from ₹6.8L/yr: Survey-only program with platform.
  • Closed-Loop from ₹10.7L/yr: Plus manual follow-up calls.
  • AI Follow-Up from ₹11.8L/yr: AI-moderated follow-up interviews.
  • Enterprise Platforms: Medallia-tier at a fraction of the cost.
Check research costs ↑
0B+India research market (USD)
0xCheaper than US agencies
0%Faster with AI research
0+Indian languages supported

Start with a survey. Graduate to insights.

Everyone starts with one study. Move to ongoing tracking when decisions compound. All +18% GST.

Survey

Online survey, 500 responses.

₹1,50,000 from

₹4,00,000 market

Save 63% vs floor
  • 500 responses, online
  • Questionnaire design
  • Data cleaning + analysis
  • Decision-ready report

Predict

AI-powered research at scale.

₹10,00,000 from

₹30,00,000 market

Save 67% vs floor
  • AI-moderated interviews
  • Real-time dashboards
  • Predictive models
  • 24-48 hr turnaround

Us vs the street, side by side.

Typical India 2026 street ranges on the left. Our research costs on the right.

Method Street price helloWorld Timeline
Online survey (500 responses)₹2.5–8 lakh₹1,50,0002-3 weeks
Focus group (per session)₹1–2 lakh₹1,00,0001-2 weeks
IDI (per respondent)₹10K–20K₹10,0001 week
NPS/CSAT program (annual)₹6.8–22 lakh₹6,80,000Annual
Market sizing study₹3–8 lakh₹3,00,0003-4 weeks
Competitive intelligence₹5–15 lakh₹5,00,0004-6 weeks
AI-moderated research₹5–20 lakh₹1,50,00048 hours

All prices exclusive of 18% GST. Zero-rated for exports with a filed LUT.

Straight answers

How much does market research cost?

Small survey ₹1.5-5L, full project ₹10-40L+. Focus groups ₹1-2L/session, IDIs ₹10-20K/respondent.

Focus group cost?

₹1-2L per session (6-8 participants, 90 min). Full project ₹5-20L. Virtual saves 25-40%.

IDI cost?

Consumer ₹10-20K, B2B ₹20-40K per respondent. 10 IDIs ₹1-2L total.

Survey cost per response?

₹150-400 online, ₹250-600 CATI, ₹400-900 CAPI. Full project ₹2.5-8L.

NPS program cost?

Survey-only ₹6.8-22L/yr. With follow-up ₹10.7-37L/yr. Enterprise ₹50L-₹1.25Cr/yr.

Agency or in-house?

One-off: agency. Ongoing: hybrid — in-house analyst plus agency for fieldwork.

Quantitative vs qualitative?

Quant measures what at scale. Qual explores why. Most projects need both.

How do I measure research ROI?

Track decisions made, revenue influenced, wrong decisions avoided, and speed-to-insight.

Every research discipline, one team.

The 4 stories above are entry points. Below is everything we actually run — hover any tile to flip it for pricing.

📊

Quantitative

Online surveys, CATI, CAPI, national studies, tracking, conjoint.

CAWICATICAPITracking
🔍

Qualitative

Focus groups, IDIs, ethnography, online communities, diary studies.

FGDsIDIsEthnographyCommunities
🤖

AI-Powered

AI interviews, real-time dashboards, predictive analytics, voice surveys.

AI InterviewsDashboardsPredictiveVoice AI
📈

Market Intelligence

Market sizing, competitive analysis, benchmarking, trend forecasting.

SizingCompetitiveBenchmarkingTrends
💬

VoC & NPS

NPS, CSAT, CES programs, closed-loop follow-up, sentiment analysis.

NPSCSATClosed-loopSentiment
🧪

Consumer Insights

Segmentation, personas, behavior research, pricing studies, concept tests.

SegmentationPersonasPricingConcept Tests
🔬

UX Research

Usability testing, user interviews, card sorting, tree testing, A/B tests.

UsabilityInterviewsCard Sorting
📋

Not sure where you fit?

Tell us the symptom. The free research audit maps it in 48 hours.

Free Audit48 hrs

Get the research audit free.

A 20-point check across data gaps, methodology, panel quality, and decision-readiness. Market rate for a research audit is ₹50K+ — yours free within 48 hours.

Claim free audit