We diagnose. Old vendors bill.

Our free PR audit shows what your brand is missing — media relationships that should exist, crisis protocols that should be ready, and AI answers that should cite you.

  • Pick your nightmare below — each one jumps straight to the fix.
  • Every number is 2026 India research — retainers, project fees, and timelines, not vibes.

Drag the slider. See your PR cost.

Market retainers on the left, our break-price on the right. No sales call needed to see the gap.

What stage is your brand?

PR retainers scale with your visibility needs. Drag to see what you should pay.

Market retainers run ₹25K–20L/mo. We start at ₹50K/mo for startups. +18% GST extra.

Pick your PR focus

Different services, different pricing. Toggle to compare.

Full PR includes media relations, digital PR, thought leadership, and crisis readiness.

Earned coverage, not bought ads.

Press releases, media pitching, conferences, and media training that gets you into the right publications — not spam folders.

  • Press Release from ₹15K: professional writing, 3–7 days.
  • Distribution from ₹999: wire services (PTI, ANI, IANS) to 50+ digital.
  • Media Pitching from ₹25K: targeted outreach to 20–50 journalists.
  • Press Conferences: end-to-end planning and execution.
{
  "mentions": "47/mo",
  "tier1": "12",
  "sentiment": "positive"
}

Your founder should be the quoted expert.

Thought leadership programs, executive profiling, and corporate communications that build authority — not just awareness.

  • Thought Leadership from ₹3L/quarter: op-eds, keynotes, podcast tours.
  • Executive Profiling from ₹50K: media features, awards, recognition.
  • Corporate Comms: internal comms, stakeholder updates, IR support.
  • Media Training: prepare your C-suite for interviews and appearances.

Contain in hours. Not weeks.

Crisis response playbooks, 24/7 monitoring, and reputation repair that survives news cycles and regulatory scrutiny.

  • Crisis Response from ₹2L: immediate assessment, message development, media management.
  • Crisis Playbook: prepared protocols before you need them.
  • Reputation Repair: content suppression, positive flooding, legal coordination.
  • 24/7 Monitoring: real-time alerts on brand mentions and sentiment shifts.

Get cited by AI. Not just Google.

Digital PR earns backlinks and citations that lift SEO and GEO. ORM monitors and repairs your online reputation across search, reviews, and social.

  • ORM from ₹10K/mo: review management, brand monitoring, response.
  • Digital PR from ₹25K: earned backlinks, data studies, expert commentary.
  • GEO/AEO: get cited in AI answers from ChatGPT, Gemini, Perplexity.
  • Wikipedia & Knowledge Panel: create and maintain authoritative brand profiles.
Check retainers ↑
0K Cr+India PR industry value
0%Searches answered by AI Overviews
0%Cheaper than US agencies
0+Funded startups needing PR yearly

Start visible. Graduate to authoritative.

Everyone starts with basic media relations. Move up when the triggers hit — funding, crisis, AI answers. All +18% GST.

Startup

Basic media relations for early brands.

₹50,000/mo

₹1,00,000 market

Save 50% vs floor
  • Press release writing
  • Media list building
  • Monthly pitching
  • Coverage report

Enterprise

Full-stack PR for market leaders.

₹5,00,000/mo

₹10,00,000 market

Save 50% vs floor
  • Everything in Growth
  • Executive profiling
  • International media
  • 24/7 crisis team

Us vs the street, side by side.

Typical India 2026 street ranges on the left. Our retainers on the right.

Service Street price helloWorld Timeline
Press release (writing)₹15,000–35,000₹15,0003–7 days
Press release + distribution₹25,000–75,000₹25,0001–2 weeks
PR retainer (startup)₹1,00,000–3,00,000₹50,000Monthly
ORM (basic)₹10,000–25,000₹10,000Monthly
Crisis response₹2,00,000–10,00,000₹2,00,000Immediate
Thought leadership (quarterly)₹3,00,000–10,00,000₹3,00,0003 months
Media tour₹50,000–2,00,000₹50,0002–6 weeks

All prices exclusive of 18% GST. Zero-rated for exports with a filed LUT.

Straight answers

How much does PR cost in India?

Retainers range from ₹25K/mo (freelance) to ₹20L+/mo (enterprise). Most startups spend ₹1–3L/mo. We start at ₹50K/mo.

PR vs digital marketing?

PR earns credibility through third-party validation. Digital marketing is paid/owned. They overlap in 2026 — digital PR earns backlinks that support SEO.

How much does a press release cost?

Writing: ₹15–35K. Distribution: ₹999–75K+. Complete package: ₹50K–1.5L.

How much does ORM cost?

Basic: ₹10–25K/mo. Standard: ₹30–75K/mo. Advanced: ₹80K–2L/mo. Enterprise: ₹2–5L+/mo.

How long does PR take?

First mentions in 2–6 weeks. Meaningful coverage in 2–3 months. Thought leadership compounds at 3–6 months.

Agency or in-house?

In-house PR manager costs ₹15–30 LPA. An agency provides a team, media relationships, and tools at a fraction of that cost.

PR vs ORM?

PR proactively builds reputation. ORM reactively manages it. Both are essential for a complete strategy.

How do I measure PR ROI?

Track media mentions, share of voice, backlinks, referral traffic, sentiment, and AI citations monthly.

Every PR discipline, one team.

The 4 stories above are entry points. Below is everything we actually run — hover any tile to flip it for pricing.

📰

Media Relations

Press releases, pitching, conferences, media training, broadcast relations.

Press ReleasesPitchingConferencesMedia Training
🎯

Strategic Communications

Thought leadership, executive profiling, corporate comms, investor relations.

Op-EdsKeynotesIRGovt Relations
🔗

Digital PR & ORM

Link earning, brand monitoring, review management, crisis ORM, Wikipedia.

Digital PRORMGEOMonitoring
✍️

Content & Creative

Press kits, op-eds, case studies, data studies, speeches, video PR.

Press KitsCase StudiesData StudiesSpeeches
🏆

Awards & Recognition

Award nominations, industry rankings, conference participation, certifications.

AwardsRankingsSpeaking
🎪

Event PR

Product launches, corporate events, roadshows, virtual events, sampling.

LaunchesMICERoadshows
🔥

Crisis Communications

24/7 response, message development, media management, reputation recovery.

24/7ResponseRepair
📋

Not sure where you fit?

Tell us the symptom. The free PR audit maps it to the right service in 48 hours.

Free Audit48 hrs

Get the PR audit free.

A 20-point check across media relationships, crisis readiness, digital PR gaps, and AI citations. Market rate for a PR audit is ₹50K+ — yours free within 48 hours.

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