We diagnose. Old vendors bill.

Our free GTM audit shows what your go-to-market is missing — positioning that should exist, pricing that should convert, and launches that should compound.

  • Pick your nightmare below — each one jumps straight to the fix.
  • Every number is 2026 India research — consulting rates, launch costs, and salary benchmarks.

Drag the slider. See your GTM cost.

Market consulting rates on the left, our break-price on the right. No sales call needed.

What stage is your product?

GTM costs scale with complexity and market. Drag to see your budget.

Market: ₹5L-₹1Cr+ per project. We start at ₹5L for GTM strategy. +18% GST.

Pick your GTM need

Different needs, different pricing. Toggle to compare.

Fractional GTM operators are the fastest-growing model in 2026.

<2>Positioning that wins the category.

ICP definition, market segmentation, competitive positioning, and 90-day execution plans — strategy plus execution, not just a deck.

  • GTM Strategy from ₹5L: ICP + positioning + pricing + channel + 90-day plan.
  • Market Entry from ₹3L: new market or segment entry strategy.
  • GTM Audit from ₹1L: current-state assessment and gap analysis.
  • Channel Strategy: optimal channel mix and partner selection.
{
  "icp": "defined",
  "positioning": "sharp",
  "pipeline": "+40%"
}

Features don't sell. Outcomes do.

Messaging hierarchies, value propositions, and competitive battlecards that make your product the obvious choice.

  • Positioning from ₹80K: category, persona, message-market fit.
  • Messaging from ₹30K: value prop, hierarchy, proof points.
  • Pricing from ₹1.5L: model design, tiers, packaging.
  • Battlecards: competitive positioning and objection handling.

Tease. Launch. Amplify.

Pre-launch buzz, launch event, media, sales enablement, and post-launch optimization — sequenced for maximum impact.

  • Basic Launch from ₹2L: multi-channel campaign.
  • Mid-Level from ₹5L: content, PR, media, sales enablement.
  • Premium from ₹10L: national launch with full amplification.
  • Launch Playbook: tease, launch, amplify in sequence.

Let the product sell itself.

Free tiers, self-serve onboarding, in-app activation, and viral loops — PLG motions that reduce CAC and increase LTV.

  • PLG Strategy from ₹2.5L: free tier, self-serve, in-app virality.
  • Onboarding Optimization: time-to-value reduction.
  • Activation Loops: habit-forming product motions.
  • Expansion Revenue: upsell and cross-sell triggers.
Check GTM costs ↑
0B+India consulting market (USD)
0xCheaper than US agencies
0%Cheaper fractional vs hire
0%YoY PMM salary growth

Start with strategy. Graduate to execution.

Everyone starts with a GTM audit. Move to fractional when execution matters. All +18% GST.

Strategy

GTM strategy project.

₹5,00,000 from

₹15,00,000 market

Save 67% vs floor
  • ICP + positioning + pricing
  • Channel strategy
  • 90-day execution plan
  • Competitive analysis

Fractional

Ongoing GTM operator.

₹5,000/mo

₹3,00,000 PMM salary

Save 83% vs hire
  • 10-20 hrs/week
  • Strategy + execution
  • AI-augmented
  • Scale up or down

Us vs the street, side by side.

Typical India 2026 street ranges on the left. Our GTM costs on the right.

Service Street price helloWorld Timeline
GTM strategy project₹5–25 lakh₹5,00,0004-12 weeks
Product launch (basic)₹2–5 lakh₹2,00,0004-8 weeks
Market entry strategy₹3–15 lakh₹3,00,0006-12 weeks
Pricing strategy₹1.5–5 lakh₹1,50,0002-4 weeks
GTM audit₹1–5 lakh₹1,00,0001-2 weeks
Fractional GTM (monthly)₹3–8 lakh₹5,000Ongoing
PLG strategy₹2.5–10 lakh₹2,50,0004-8 weeks

All prices exclusive of 18% GST. Zero-rated for exports with a filed LUT.

Straight answers

How much does GTM strategy cost?

₹5-25L per project. Market entry ₹3-15L. Launch ₹2-10L. Full transformation ₹25L-₹1Cr+.

PMM salary in India?

Entry ₹4-7 LPA, mid ₹10-20 LPA, senior ₹20-35 LPA. Fractional ₹3-8L/month — 50-70% less than hire.

Product launch cost?

Basic ₹2-5L, mid ₹5-10L, premium ₹10-50L+. Tech startup $7.5-25K/month.

Brand positioning cost?

Strategy ₹15-40K freelance, ₹40K-1.2L agency. Full brand strategy ₹1.5-5L.

Consultant or fractional?

Consultant delivers deck + roadmap. Fractional builds, runs, ongoing. Have a team? Consultant. Need capacity? Fractional.

Product marketing vs product management?

PM builds the product. PMM sells it. PM asks 'what to build?' PMM asks 'how to make it win?'

What is PLG?

Product-led growth — free tiers, self-serve onboarding, in-app virality. The 2026 standard for SaaS.

How do I measure GTM success?

Pipeline, revenue, win rate, CAC, LTV:CAC, time-to-value, NRR. Measured on revenue, not strategy delivered.

Every GTM discipline, one team.

The 4 stories above are entry points. Below is everything we actually run — hover any tile to flip it for pricing.

🎯

GTM Strategy

ICP, positioning, pricing, channel, launch plans, market entry.

ICPPositioningPricingChannel
💬

Messaging

Value props, messaging hierarchy, battlecards, taglines, pitches.

Value PropHierarchyBattlecards
🚀

Launches

Pre-buzz, launch events, media, sales enablement, amplification.

Pre-buzzEventsAmplification
📈

PLG

Free tiers, self-serve onboarding, in-app virality, expansion loops.

Free TierOnboardingVirality
💰

Pricing

Model design, tier optimization, willingness-to-pay, packaging.

ModelsTiersWTP Research
🤝

Sales Alignment

Enablement, playbooks, ABM, demand gen, pipeline optimization.

EnablementABMPipeline
🔬

Research

Customer discovery, competitive intelligence, market sizing, personas.

DiscoveryCompetitiveSizing
📋

Not sure where you fit?

Tell us the symptom. The free GTM audit maps it in 48 hours.

Free Audit48 hrs

Get the GTM audit free.

A 20-point check across positioning, pricing, channel, and launch readiness. Market rate for a GTM audit is ₹50K+ — yours free within 48 hours.

Claim free audit